Small businesses are the backbone of our economy. Sadly, many of them don't get the website they need. They get outdated technologies that may look pretty but are unreadable by iPhones and iPads. They have no metrics so they don't know how many people come to their website and what they do there (sadly, this can be had with a free program that takes 10 minutes … [Read more...]
Why Having a Facebook Page Doesn’t Mean You’re Doing Social Media Marketing
I just got off the phone with a client. I’d written and edited website copy for him and he told me he wanted me to help him with his social media. We discussed using Facebook and Pinterest for his business. He had a lovely Facebook Page set up and now he’s buying Facebook ads. Sounds good, right? Here’s the problem. He hasn’t made a single post on his new Page. … [Read more...]
The Essence of Content Marketing
Definition of Content Marketing: Providing educational material to interested people, i.e., prospects. What type of content depends on your relationship and the platform you’re using. Facebook is a different opportunity from a White Paper. Here's How It Can Work Here’s a sample possibility from a content rich website. Blog posts, White Papers, Special Reports, … [Read more...]
Why Your Landing Page Should Match Your Visitor’s Expectations
According to marketing giant Marketro, 44% of B2B companies miss out on 50% of their sales because they send visitors to their home page rather than a relevant page their paid search ad targeted. Whether or not you use paid search, this has implications for every website. Example 1) Let’s say you’re offering a free ebook to build your email list. You write a blog post … [Read more...]
How to Find Your Audience On Facebook
If you sell software as a service (SaaS) your audience is probably not on Facebook looking for you. On the other hand, if you sell prom dresses, Facebook is a natural fit. You have limited time. You can’t maintain a presence on every social media channel so don’t try. Pick one or two and go from there. You can always add on. Let’s say you’re a florist and you want … [Read more...]
