At 2.01 BILLION active users, Facebook is an important part of any service providers marketing strategy. It’s simply too big to ignore. Yet, if you’re like a lot of service providers I know, you know your potential clients are there, but you’re not sure how to reach them.
Does that sound familiar?
If you said, “yes,” you’re in luck.
Over the past six years, I’ve delivered dozens of social media workshops and 1:1 trainings for clients. And in that time, I’ve been asked one question more than any other.
The #1 question I’m asked is “what to post?”
As a long-time blogger and who’s significant other is a video marketer, we have many answers for this question. After all, I run a fair portion of my business through showing up on Facebook and sharing useful content. It’s a key part of my marketing strategy.
If you’re a service provider such as a healer or pet professional (two specialties of mine), this is for you.
In this webinar, I’ll share a framework for creating Facebook content that resonates with your audience.
As you probably know, it’s not enough to open a Facebook account, you have to populate that account with photos, videos, and words of interest to your audience.
Below are two tips for creating your awesome content. These first appeared in my Facebook Group, where I share marketing tips and ideas throughout the week.
Facebook Content Tips for Service Providers
If you’re not sure “what to post for your business,” keep in these thoughts in mind:
✨who you are
✨what you do (or what you sell)
✨who you do it for
As web designer Jennah Lear of Blue Loui Studio & The Semi Charmed Business Circle says,
*Ask yourself what does your ideal client needs right now; what problem needs solving? Then ask yourself: how does this content provide that solution? Your brand is simply a beautiful balance of your ideal client + you; so remember to keep your brand top of mind when planning.”
To stimulate your thought process, here are two ideas:
Go to Amazon, type in “your topic/keyword” — such as “Nutrition for athletes” if that’s your business, and see the titles that pop up. You’ll get celebrities in your niche who have written entire books on what your peeps want to know.
Browse the table of contents. What jumps out at you? What experiences do you have that relate to the chapters?
Chances are, you have lots, right?
Write those down, each one of can be a post!
Here’s another tip for you:
Go to the popular Q & A site quora.com.
Use the search bar to search for often asked questions in your industry.
When you answer popular questions via video/email/blog/social media, you position yourself as someone who knows a thing or two about what you do.
It provides evidence!
For years, I’ve recommended the 5 x 5 method, I’ve used it in every content creation workshop I’ve done and with 1:1 clients. It’s a great idea generator.
You might wonder, “if I’m running Facebook ads, do I still need content?”
I asked Kristen Robinson, Facebook Ads Launch Specialist and she said, yes.
“When you run Facebook Ads, it’s essential that you have engaging content on your Facebook Business page. Why? If people don’t trust your Facebook Ad, where do they go? To your Business page! You want to build trust and rapport and there’s no better way to do that than with compelling content that attracts your potential client. “ http://www.FreeGiftFromKristen.com
There’s no doubt that strategically using Facebook can help you grow your business. However, it does require you to show up and share content with others.
If you need help creating YOUR engaging content, join me at this informative webinar.