Imagine answering your phone and it’s an ideal client. When you ask her how she found you, she says, “I read your blog post on handling bored dogs and I know my Max needs a mid-day walk.” How does that feel?Great right?Best part is, you wrote that post months ago and it’s still bringing in leads. That’s the kind of power blogging has in your business.But you may … [Read more...]
Marketing Plan vs. Marketing Campaign: What’s the Difference?
If you’re like a lot of business owners, you may feel overwhelmed at times by marketing. After all, there are approximately 98,321 ways to market your business, which are the right ones for you?Great! This post is for you. By the time you finish reading it, you'll understand the difference between your marketing plan and a marketing campaign and why it makes sense … [Read more...]
How to Find Great Stock Photos for Your Blog
You’ve heard the expression, “A picture is worth 1000 words.” If you’ve ever gasped at a beautiful image or imagined yourself in the picture, then you know what I mean. A well-thought out image can capture your prospect’s attention and encourage them to read (and even share) your post.Images also help your prospect remember you. According to a Hubspot article on the … [Read more...]
How to Repurpose Content (Turn 1 Piece of Content Into 3)
A few weeks ago, we wrapped up "Discover Your IT Factor and Standout in the Marketplace" and it was SO MUCH FUN!If you want to sign up for the next webinar, click here.A GREAT question came up in the final Q & A.It was all about how to repurpose content."If you want to use one piece of content for 3 different purposes do you start with your social media … [Read more...]
The #1 Question Service Providers Have About Facebook for Business
At 2.01 BILLION active users, Facebook is an important part of any service providers marketing strategy. It’s simply too big to ignore. Yet, if you’re like a lot of service providers I know, you know your potential clients are there, but you’re not sure how to reach them.Does that sound familiar?If you said, “yes,” you’re in luck.Over the past six years, I’ve … [Read more...]
