At 2.01 BILLION active users, Facebook is an important part of any service providers marketing strategy. It’s simply too big to ignore. Yet, if you’re like a lot of service providers I know, you know your potential clients are there, but you’re not sure how to reach them. Does that sound familiar? If you said, “yes,” you’re in luck. Over the past six years, I’ve … [Read more...]
Online Marketing Secrets For Established Service Professionals
Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she's spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other veterinarians recommend their patients to her. Sounds great right? But there's a problem. The problem is business is … [Read more...]
How Service Providers Can Use Business Blogging to Attract Clients [Plus, Video]
Do you struggle with creating content? You say, "Yes! I'm going to blog for business!" But when you sent down to write your post, the gremlins of doubt creep in and every inspired thought is suddenly lost in a mineshaft deep underground. If you've EVER had an inkling of panic when faced with the blinking cursor, take a deep breath. You're not alone. In fact, it's … [Read more...]
Why Email Marketing And What To Say In Those Emails
Email marketing is when you use an email service such as MailChimp, AWeber, Constant Contact, or Infusionsoft to send emails to your audience and contacts. The people on your list have given you permission to email them and you’ll find you get the best results when you email them on a regular basis. For some people this may seem overwhelming and they may question why do it at … [Read more...]
How A Content Calendar Can Help You Grow Your Empire
Some of you know what a content calendar is and some of you don’t know what a content calendar is, either way is fine because I’m going to tell you how I use it and how I suggest my clients use it. Someone in a group I’m in asked a question about content calendars so I posted a sample of one. Then she came back and said, “Great! What do I do with this?” Here's what I broke … [Read more...]
