Here’s a funny story that we want to share with you. It's totally classic...you know, kind of a cobbler's shoe scenario. Anyway, it goes like this. As most of you know, I am a copywriter, social media trainer, speaker, and I help people with their content. I’m all about content and have written 1000’s upon 1000’s of blog posts. Dozens of videos and Facebook Lives, etc. … [Read more...]
The Cure for Marketing Overwhelm
Marketing overwhelm is a real thing. Every week I have conversations with smart business people like you who aren’t sure what to do next to move the needle. Should you start podcasting? Figure out this “sales funnel” thing, host webinars? There’s no doubt about it, the internet is a blessing and curse for entrepreneurs. You’re offered the ultimate freedom of working … [Read more...]
How to Find High-Quality (Free) Images for Your Blog
Note: this is a guest post from Lewis over at The Freelance Effect. I think we can all agree, finding high-quality images you can legally use on your blog is a real pain in the goolies. In fact, most bloggers resort to swiping from Google Images, which can get you in a lot of trouble if you’re not careful. With that said, I get it. Stock image services are super expensive … [Read more...]
9 Sure-Fire Ways to Attract Your Target Audience
It’s kinda like spying. And 30 years ago, it required at least a day at the library…where you could find “approved” information published in a book or study or publication. Nowadays, you can know EXACTLY what your ideal customer thinks within a few clicks of your keyboards. You can get their completely unvarnished opinions. You can even ask them questions … [Read more...]
A Three Step Formula for Getting More Clients
Do you know the secret ingredient to successful marketing? It’s not brilliant copy (though that helps), it’s not billboards in Times Square, it’s not even a regular blog. Do you know what it is? 1—Show up in front of your target market 2—Consistently 3---With a clear and easy to understand message That’s it! Sounds simple enough right? And yet, it’s anything … [Read more...]
