Your website needs GPS if you can answer "yes" to one or more of the following questions. “I got a website because everyone told me I had to but it hasn’t translated into any sales.” “I have a website but I don’t get anything from it.” “I spent a bundle on my website. I might get 100 visitors a month. Is that a lot?” “What about Facebook? Do I even need a … [Read more...]
Keywords Are Your Foundation for Search Engine Optimization
Do you know the importance of keywords when it comes to your website? If you think that means, "sure, I come up with some words people may use to find my business and make sure they're on my website", you're right. To a degree. But do you go beyond brainstorming? Are you using software to analyze the keywords so you know if it matters whether you use "moving van" vs. … [Read more...]
5 Key Website Strategies for Small Businesses
According to the 2010 U.S. Small Business Attitudinal Survey, 66.5% of small businesses ranked the following 3 areas as trouble spots in their business. Marketing Sales/new business Growth planning/business growth If you find yourself nodding your head in agreement, let’s take a closer look. Marketing/sales and business growth tend to be tied together so let’s … [Read more...]
Top 7 Email Marketing Tips
Email is all about the relationship. Think of your own overloaded inbox, which newsletters do you subscribe to (and read)? Do you enjoy the ones that continually offer you useful information with the occasional offer or the one that’s a continuous pitch fest? I bet you unsubscribe in a hurry from the latter—and you’re probably annoyed by it. When you unsubscribe, … [Read more...]
A Site Review Shows You the Cracks Through Which Your Money is Falling
Is a site review right for your company? If you're disappointed in the sales results from your website I may be able to help. It works like this, a site review looks at your website either as a whole or at select pages. I review your pages for clear messaging, ease of use, visitor friendliness, search engine optimization (keywords and page structure), and a host of other … [Read more...]
