How a Bicycle Wheel Can Improve Your Business A bicycle wheel has a center hub radiating spokes, right? Think of the hub as your business website. The spokes are your other marketing efforts—in person networking, sales calls, social media. Those spokes are invitations to visit your website. They’re essential to building your business but they aren’t your main online … [Read more...]
Who Else Wants to Get More Business From Their Website?
Who Else Wants to Get More Business From Their Website? Silly question, right? Everyone wants to get more business. Yet, every day, I see businesses literally throwing away opportunities to make money with their sites. Why? They don’t fully understand the profit pulling potential of a successful website. Build it and they won’t come. In fact, it’s not uncommon … [Read more...]
The Day the Avatars Came Alive
The Day the Avatars Came Alive Last week I was in Atlanta for a special event. This live seminar entitled Creating Irresistible Presence is a crash course on branding and marketing your business in alignment with your internal values. It was a fantastic experience. The presentations were thought provoking and some were downright electrifying. But aside from the … [Read more...]
Are You Making These Mistakes on Twitter?
Are You Making These Mistakes on Twitter? To tell you the truth, I love Twitter, it’s a fascinating mix of people having a million conversations at one time. The 140 character limit lets you dip in and out of them or follow particular conversations as you like. For example, you can follow marketing related material by using #marketing. You can also find clients there. … [Read more...]
Autoresponders Make Effective Email Marketing
Autoresponders Make Effective Email Marketing Autoresponders can bring you money. These email series are an essential component of any email marketing campaign. Plus, once they’re written and set up, they run on autopilot. (I love marketing strategies that continue to bring me money months and years after they launch—don’t you?) Solve a Problem Here’s an example, … [Read more...]
