Actually, this “secret” extends to all online marketing – your website, email list, the works. In my experience, this is one of the most frustrating pieces for many of my clients. Here it is, are you ready? Effective online marketing requires an audience. People don’t flock to your website or Facebook Pages just because they exist. For some of my clients, that’s a … [Read more...]
Why Your Landing Page Should Match Your Visitor’s Expectations
According to marketing giant Marketro, 44% of B2B companies miss out on 50% of their sales because they send visitors to their home page rather than a relevant page their paid search ad targeted. Whether or not you use paid search, this has implications for every website. Example 1) Let’s say you’re offering a free ebook to build your email list. You write a blog post … [Read more...]
Get Maximum ROI from Your Content Marketing
For years, B2B companies have offered webinars and white papers as ways to educate their prospects and guide them through the long process of making a sale. The model makes sense. No Marketing Manager is going to wake up one day and say, “Today I think I’ll spend $100,000 on a new CRM.” Not only is it a large purchase, there’s a lot of personal investment in such … [Read more...]
Turn “Lost” Time Into Productive Time
Author and connector Scott Ginsburg wrote a blog post about business trends. In it, he explained how waiting is the new working. In other words, by rethinking your productive hours, you can work less and get more done. If you travel a lot you spend a lot of time waiting in lines, but there are other places too. You can wait in line at the grocery store or Starbucks or on … [Read more...]
The Problem with “Welcome”
Hopefully, you’re not one of the millions of small business owners using “welcome” on your home page. Why? Because while “welcome” is a pleasant enough greeting it doesn’t tell your visitors how you can help them. You need to spell out how you help. The Importance of Headlines Effective web pages have a benefit-focused headline. Think about it. How busy are … [Read more...]
