Ok, so I haven’t quite mastered the art of the 5-minute meeting but I am a bit of a productivity junkie. Short, focused bursts of work, unplugging for hours at a time (to write!) and "chunking" similar tasks are all part of my strategy. Far from a technology geek, I do love discovering time saving apps so I can spend more time doing what I want and less of what I don’t – … [Read more...]
What Do Entrepreneurs Have in Common with Two Year Olds?
What Do Entrepreneurs Have in Common with 2-Year Olds? I spent the last week of August at my family’s vacation home near Myrtle Beach, SC. I’ve been coming here—to this house--since I was 7 years old. Besides my getting older and some new furniture, not that much has changed. The same swing is on the front porch next to the rocking chairs. The toddlers are still … [Read more...]
Social Media Marketing Works — If You Have a Plan
If you approach it as part of your marketing strategy, social media can bring you LOTS of business. Here’s what it takes: KNOW where your audience is online. B2C businesses can do quite well on Facebook. B2B tend to fare better on Linked In and Twitter. One marketing blog reported B2B marketers close up to 84% more leads using Linked In as compared to Twitter or … [Read more...]
The Essence of Content Marketing
Definition of Content Marketing: Providing educational material to interested people, i.e., prospects. What type of content depends on your relationship and the platform you’re using. Facebook is a different opportunity from a White Paper. Here's How It Can Work Here’s a sample possibility from a content rich website. Blog posts, White Papers, Special Reports, … [Read more...]
What’s Your Social Media Marketing Strategy?
Starting a Facebook page and making a post does not mean you’re doing social media. Effective use of social media for business has a marketing component to it. That means a social media marketing plan. Yes, the purists can shudder at the idea of social media and marketing but the truth of the matter is, it must contribute to your bottom line if you’re a … [Read more...]
