Small businesses are the backbone of our economy. Sadly, many of them don't get the website they need. They get outdated technologies that may look pretty but are unreadable by iPhones and iPads. They have no metrics so they don't know how many people come to their website and what they do there (sadly, this can be had with a free program that takes 10 minutes … [Read more...]
21 Steps to Reboot Your Social Media Presence
For those of you who missed the BlogHer '13 fun, here's the deck from my presentation: 21 Days to a Rockin' Social Media Presence The idea is in 10-30 minutes a day, you can take small steps to build your online presence. If you do this consistently, at the end of 3 weeks, you'll have laid the foundation. You'll also have started to build the momentum you need in … [Read more...]
Should You Have Multiple Twitter Accounts?
Should you separate your business and personal accounts on Twitter? I get asked this multiple Twitter accounts question a lot so that tells me a lot of you are wondering the answer. In fact, just earlier in the week I got this email. Question: "It seems most people have a business and personal account for twitter and keep them separate and twitter allows them to stay … [Read more...]
21 Days to a Rockin’ Social Media Presence
As syndicated on BlogHer! Most business people tell me they’re overwhelmed by social media. Where should you be? How do you work it into your already crammed schedule? What’s the ROI? This article aims to help you establish or improve your online presence in bite-size chunks -- 10-30 minutes a day over a period of 21 days. Popular research says it takes 21 days to … [Read more...]
How to Tweet Like a Pro (or Twitter Etiquette Part 2)
Twitter may look disjointed and hard to follow, yet the benefits include spontaneous conversations with business leaders, reporters and other "hard to pin" down types. Once you learn the way it works, you can harness the power of Twitter for yourself and grow your business. How to Tweet Like a Pro: 1--Be succinct. Twitter gives you 140 characters which can go fast. … [Read more...]
