....and reads your message... If you’re like most Americans, you’re bombarded by 3000+ marketing messages a day. Catching your prospect's attention is getting tougher everyday. And without their attention, you don't have a hope of selling anything. The #1 job of your headline is to catch your reader’s attention. Writing a Scroll Stopping Headline Starts with … [Read more...]
Why Your Social Media Content Isn’t Getting Read
Have you wondered why your content isn’t getting the “likes”, comments and shares you want? It's a common problem and it's one of the questions I'm asked a lot. Often, I’ll take a look at their social media profiles and it’s immediately evident to me. There can be a lot of reasons why people aren't interacting with your social media content, yet usually it comes down … [Read more...]
14 Social Media Myths Killing Your Success
You should be active on Facebook and Twitter/LinkedIn/Pinterest and don't forget Instagram/Slideshare and blogging and video for YouTube/Vine and now native for Twitter and Facebook! Whew…no wonder you feel overwhelmed! Feeling they should be “everywhere” and not knowing what to post in the first place are two of the biggest concerns many of my clients … [Read more...]
Why I’m Crushin’ on Nimble: My New CRM Software
My old CRM consisted of four things: memory, in person networking, social media and wayward scraps of paper. That got me through for awhile, but as my biz grew, it as harder and harder to keep track of everything and everyone. I couldn't be as useful as I wanted for prospects because I was inefficient. I had trouble nurturing contacts I didn't see regularly because... … [Read more...]
What Panera Gets Right About Their Rewards Card (and CVS and Staples Don’t )
“You get a free coffee every day in May.” The Panera Bread employee tells me when she checks my rewards card. “Yay!” I say and proceed to go to Panera 3 more times over the next two weeks. Since I spend a minimum of $8 each time I’m in there, that’s at least $20 more Panera has made from me. Multiply that by their millions of customers and pretty soon you’re talking real … [Read more...]
