Have your business been around for more than 6 months? More than 6 years? GREAT! You know what to blog about. My role is to help you access your ideas. 1—Start with the conversations you have daily. What are the top questions your visitors ask you? Every business has those “frequently asked questions”. Answer them in a blog post. There you are 5 or 10 posts that your … [Read more...]
Keep Your Business Strong with Marketing Planning for Small Businesses
Lately, it seems I’m in Groundhog Day, you know that movie where Bill Murray keeps repeating the same day over and over again? Only my version goes something like this: “My business has dried up and I’m freaking out. Can you help?” Usually I find the business in question had one source of marketing that stopped working. For example, there’s the contractor who relied on … [Read more...]
My 5 Favorite Productivity Apps for Small Business
Ok, so I haven’t quite mastered the art of the 5-minute meeting but I am a bit of a productivity junkie. Short, focused bursts of work, unplugging for hours at a time (to write!) and "chunking" similar tasks are all part of my strategy. Far from a technology geek, I do love discovering time saving apps so I can spend more time doing what I want and less of what I don’t – … [Read more...]
What’s Social Proof?
Celebrities have an entourage to: 1-- entertain them 2--keep them safe from crazed fans 3--wheedle favors 4-provide social proof As a business owner, you have social proof too. Referrals and testimonials are all proof that people like you and you're good at what you do. If you've ever been to a networking meeting like BNI, there's even a chance to share your … [Read more...]
Why Keyword Research Matters
Do you know what a “keyword” is? You might think you do but a surprising number of small business types don’t. Here’s why keyword research matters and what you can do about it. For example, if you’re a pet sitter, you might think a good keyword for you might be “dog”, “Cat” or even “pets”. Makes sense, right? Do you know what happens if you use those terms? You’ll be … [Read more...]
