As the saying goes, a picture is worth a thousand words. Every boutique hotel website has dozens of beautifully produced photographs to entice future visitors and help them imagine themselves there. Yet, judging from the number of boutique hotel websites I see, many of you are unaware of another way your photos can help you make more bookings. Via search. Yes, every … [Read more...]
SEO Best Practices for Local Service Professionals
Do you want to know the SEO best practices for local service professionals? If you're a chiropractor, therapist, pet sitter, or CPA and your business relies on local word-of-mouth, I have good news. It's not that hard to achieve good Google rankings (which in turn, can bring you more clients) just by following these basic SEO (search engine optimization) best … [Read more...]
7 Questions to Ask a Web Development Company (Before You Sign a Contract)
7 Questions to Ask a Web Development Company (Before You Sign a Contract) It’s just happened again. A prospective client called me after having spent $5000+ for her whiz bang new website a web development company put together. It looks great but it’s not bringing her any new clients. I’m not surprised. There’s not a single bit of basic SEO included anywhere on it … [Read more...]
How Long Does it Take to See SEO Results?
When businesses start thinking about incorporating SEO into their marketing strategy, they usually want a timeframe. How long before they see an increase in traffic and search engine rankings? The short answer is – it depends. As an SEO copywriter, I’ve had clients who’ve seen their site catapult up the rankings within a few weeks and others who’ve seen less movement in … [Read more...]
Effective Web Copy = More Conversions = More Sales = A Happy, Wealthier You.
Dear Marketer, Do you need persuasive and informative web content? Do you wish you had a web copywriter who understood your needs? Do you want to build relationships and trust with your prospects through high quality, educational content with a consistent message? My name is Jennifer Phillips April and I specialize in online copywriting. My clients range from … [Read more...]
