One of the biggest mistakes new marketers make is trying to be all things to everyone. Let's take the wine glasses in this photo for example. If you were in a beautiful setting with this wine in front of you, would you look forward to savoring the wine and the view? Let's say, "yes." That's your objective. And the objective of the vineyard owner is simple. Enjoy … [Read more...]
What I Learned About Marketing Strategy by Changing My Sheets
I have a confession to make. I love sleeping on fresh sheets but I don't relish making the bed. The bottom sheet shape shifts. I put it on two corners and it’s sideways. I reverse it and it STILL seems to be sideways. Finally, after a few tries, I wrestle it into place. Maybe you can identify. Or, maybe...it's just me. As a result, sometimes I do laundry intending to … [Read more...]
