Some of you know what a content calendar is and some of you don’t know what a content calendar is, either way is fine because I’m going to tell you how I use it and how I suggest my clients use it. Someone in a group I’m in asked a question about content calendars so I posted a sample of one. Then she came back and said, “Great! What do I do with this?” Here's what I broke … [Read more...]
The Cure for Marketing Overwhelm
Marketing overwhelm is a real thing. Every week I have conversations with smart business people like you who aren’t sure what to do next to move the needle. Should you start podcasting? Figure out this “sales funnel” thing, host webinars? There’s no doubt about it, the internet is a blessing and curse for entrepreneurs. You’re offered the ultimate freedom of working … [Read more...]
How to Attract Ideal Clients
Do you know one of the biggest stumbling blocks to growing most businesses? It's having the right type (and amount) of clients. Too few and you struggle to pay the bills, too many and you struggle to provide great service. Recently, I did a Facebook LIVE in my group The Dream Maker's Studio on attracting your ideal client. This post is a cleaned up version of that … [Read more...]
How to Write Scroll Stopping Headlines So Your Audience Pays Attention
....and reads your message... If you’re like most Americans, you’re bombarded by 3000+ marketing messages a day. Catching your prospect's attention is getting tougher everyday. And without their attention, you don't have a hope of selling anything. The #1 job of your headline is to catch your reader’s attention. Writing a Scroll Stopping Headline Starts with … [Read more...]
How to Simplify Your Online Marketing Strategy
Here’s a typical email I get – “I know I should be Facebooking, Instagramming, Tweeting, tumbling, blogging, podcasting, and can you explain Snapchat to me? I need a system!” Boy, you can feel the anxiety emanating from this SOS message can’t you? It’s no wonder she’s anxious, someone told her or she decided that she needed to use every conceivable online marketing … [Read more...]
