What if you threw all the fancy sales funnels out the window and just went old school? Yeah, you know, actually talking to people? Letting them know what you do. Looking to help when you can. Just being a nice human. Sometimes it’s just about the fundamentals. Getting back to basics. Making one sale and then another and then another, not “crushing your six-figure … [Read more...]
Please, Don’t Adopt this Mexican “Tradition”
Living in another country requires an open mind and willingness to accept different ways of doing things. I think we can all agree on that. However, while here, we've encountered a way of being, a "tradition" really that seems completely bizarre and is certainly inefficient. (Oh, right, efficiency isn't part of the culture...but...this isn't even FUN..) Unfortunately, … [Read more...]
How to Repurpose Content (Turn 1 Piece of Content Into 3)
A few weeks ago, we wrapped up "Discover Your IT Factor and Standout in the Marketplace" and it was SO MUCH FUN! If you want to sign up for the next webinar, click here. A GREAT question came up in the final Q & A. It was all about how to repurpose content. "If you want to use one piece of content for 3 different purposes do you start with your social media … [Read more...]
Online Marketing Secrets For Established Service Professionals
Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she's spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other veterinarians recommend their patients to her. Sounds great right? But there's a problem. The problem is business is … [Read more...]
Why Email Marketing And What To Say In Those Emails
Email marketing is when you use an email service such as MailChimp, AWeber, Constant Contact, or Infusionsoft to send emails to your audience and contacts. The people on your list have given you permission to email them and you’ll find you get the best results when you email them on a regular basis. For some people this may seem overwhelming and they may question why do it at … [Read more...]
