Living in another country requires an open mind and willingness to accept different ways of doing things. I think we can all agree on that. However, while here, we've encountered a way of being, a "tradition" really that seems completely bizarre and is certainly inefficient. (Oh, right, efficiency isn't part of the culture...but...this isn't even FUN..) Unfortunately, … [Read more...]
How to Repurpose Content (Turn 1 Piece of Content Into 3)
A few weeks ago, we wrapped up "Discover Your IT Factor and Standout in the Marketplace" and it was SO MUCH FUN! If you want to sign up for the next webinar, click here. A GREAT question came up in the final Q & A. It was all about how to repurpose content. "If you want to use one piece of content for 3 different purposes do you start with your social media … [Read more...]
Online Marketing Secrets For Established Service Professionals
Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she's spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other veterinarians recommend their patients to her. Sounds great right? But there's a problem. The problem is business is … [Read more...]
Why Email Marketing And What To Say In Those Emails
Email marketing is when you use an email service such as MailChimp, AWeber, Constant Contact, or Infusionsoft to send emails to your audience and contacts. The people on your list have given you permission to email them and you’ll find you get the best results when you email them on a regular basis. For some people this may seem overwhelming and they may question why do it … [Read more...]
How A Content Calendar Can Help You Grow Your Empire
Some of you know what a content calendar is and some of you don’t know what a content calendar is, either way is fine because I’m going to tell you how I use it and how I suggest my clients use it. Someone in a group I’m in asked a question about content calendars so I posted a sample of one. Then she came back and said, “Great! What do I do with this?” Here's what I broke … [Read more...]
