Did you know if you put the “social” in social media, you’ll get better engagement and ultimately make more sales? That’s because businesses are built on relationships. Thousands of business people take time from their busy schedule each week -- maybe you're one of the them -- to attend a weekly leads group meetings. These meetings are important life blood for many … [Read more...]
What Is “Benefit-Focused” Web Copy?
In the world of copywriting (selling with words) we talk about benefits vs. features. Here's an example, Steve Jobs sold the iPod by describing it as “It’s a 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The "1000 songs in your pocket" is more powerful because it sums up exactly what the technology does for you in 7 short … [Read more...]