Some of you know what a content calendar is and some of you don’t know what a content calendar is, either way is fine because I’m going to tell you how I use it and how I suggest my clients use it. Someone in a group I’m in asked a question about content calendars so I posted a sample of one. Then she came back and said, “Great! What do I do with this?” Here's what I broke … [Read more...]
How to Attract Ideal Clients
Do you know one of the biggest stumbling blocks to growing most businesses? It's having the right type (and amount) of clients. Too few and you struggle to pay the bills, too many and you struggle to provide great service. Recently, I did a Facebook LIVE in my group The Dream Maker's Studio on attracting your ideal client. This post is a cleaned up version of that … [Read more...]
9 Sure-Fire Ways to Attract Your Target Audience
It’s kinda like spying. And 30 years ago, it required at least a day at the library…where you could find “approved” information published in a book or study or publication. Nowadays, you can know EXACTLY what your ideal customer thinks within a few clicks of your keyboards. You can get their completely unvarnished opinions. You can even ask them questions … [Read more...]
SEO Best Practices for Local Service Professionals
Do you want to know the SEO best practices for local service professionals? If you're a chiropractor, therapist, pet sitter, or CPA and your business relies on local word-of-mouth, I have good news. It's not that hard to achieve good Google rankings (which in turn, can bring you more clients) just by following these basic SEO (search engine optimization) best … [Read more...]
How to Write a Blog
Let me guess, you’re planning your new website and want to include a blog. Maybe you’ve heard blogging is good for building credibility, getting found online (SEO) and having something to share on your social media channels. All of that is true. However, when I work with clients on web copy, one of the biggest questions they ask me is “what to blog about” quickly followed … [Read more...]
