Do you want to know the SEO best practices for local service professionals? If you're a chiropractor, therapist, pet sitter, or CPA and your business relies on local word-of-mouth, I have good news. It's not that hard to achieve good Google rankings (which in turn, can bring you more clients) just by following these basic SEO (search engine optimization) best … [Read more...]
What I Learned About Marketing Strategy by Changing My Sheets
I have a confession to make. I love sleeping on fresh sheets but I don't relish making the bed. The bottom sheet shape shifts. I put it on two corners and it’s sideways. I reverse it and it STILL seems to be sideways. Finally, after a few tries, I wrestle it into place. Maybe you can identify. Or, maybe...it's just me. As a result, sometimes I do laundry intending to … [Read more...]
How Marketing Automation Can Improve Your Customer Service
How Marketing Automation Can Improve Your Customer Service A recent nightmare situation caused me to end a long term relationship with my hosting service. Like many break ups, better communication and an earlier response time may have saved us. But they chose to go old school. Long wait times, calls to an ever rotating support team, the failure to solve a … [Read more...]
14 Social Media Myths Killing Your Success
You should be active on Facebook and Twitter/LinkedIn/Pinterest and don't forget Instagram/Slideshare and blogging and video for YouTube/Vine and now native for Twitter and Facebook! Whew…no wonder you feel overwhelmed! Feeling they should be “everywhere” and not knowing what to post in the first place are two of the biggest concerns many of my clients … [Read more...]
What Is “Benefit-Focused” Web Copy?
In the world of copywriting (selling with words) we talk about benefits vs. features. Here's an example, Steve Jobs sold the iPod by describing it as “It’s a 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The "1000 songs in your pocket" is more powerful because it sums up exactly what the technology does for you in 7 short … [Read more...]
