If you think having an “ideal client” is to woo woo or some type of luxury, it’s not. Here’s why. Defining an ideal client is essential to your success. I get it. You’re terrified that if you focus on one or two client “types” that you’ll exclude the rest. But you won’t. Other people will still want to work with you, even if you declare you’re a ‘health coach for … [Read more...]
9 Sure-Fire Ways to Attract Your Target Audience
It’s kinda like spying. And 30 years ago, it required at least a day at the library…where you could find “approved” information published in a book or study or publication. Nowadays, you can know EXACTLY what your ideal customer thinks within a few clicks of your keyboards. You can get their completely unvarnished opinions. You can even ask them questions … [Read more...]
How to Find Clients Who Think You’re a Magician
Does this sound familiar? Samantha is a photographer living in central N.J. While her work is beautiful, she often works for less money than she’d like because she doesn’t know how to sell her services that well. She ends up wasting a lot of time either on the phone or in person meetings with people who have no context for what a professional photographer charges and … [Read more...]
A Three Step Formula for Getting More Clients
Do you know the secret ingredient to successful marketing? It’s not brilliant copy (though that helps), it’s not billboards in Times Square, it’s not even a regular blog. Do you know what it is? 1—Show up in front of your target market 2—Consistently 3---With a clear and easy to understand message That’s it! Sounds simple enough right? And yet, it’s anything … [Read more...]
How Buyer Personas Shape Your Content Marketing
Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer the right concerns. The better-rounded you can make your buyer persona “template,” the more you’ll understand about buying signals and true pain points. That way, you can map content to those pain points and … [Read more...]
