It’s crazy really, how few service professionals use this reliable, “boring” communication tool as a marketing channel. In fact, you might be surprised at how many people would rather worry about Facebook’s latest algorithm change or spend hours attending a networking event (without their ideal client) rather than leverage something they CAN control. Or maybe you’re not … [Read more...]
How Service Providers Can Use Business Blogging to Attract Clients [Plus, Video]
Do you struggle with creating content? You say, "Yes! I'm going to blog for business!" But when you sent down to write your post, the gremlins of doubt creep in and every inspired thought is suddenly lost in a mineshaft deep underground. If you've EVER had an inkling of panic when faced with the blinking cursor, take a deep breath. You're not alone. In fact, it's … [Read more...]
The Cure for Marketing Overwhelm
Marketing overwhelm is a real thing. Every week I have conversations with smart business people like you who aren’t sure what to do next to move the needle. Should you start podcasting? Figure out this “sales funnel” thing, host webinars? There’s no doubt about it, the internet is a blessing and curse for entrepreneurs. You’re offered the ultimate freedom of working … [Read more...]
How to Attract Ideal Clients
Do you know one of the biggest stumbling blocks to growing most businesses? It's having the right type (and amount) of clients. Too few and you struggle to pay the bills, too many and you struggle to provide great service. Recently, I did a Facebook LIVE in my group The Dream Maker's Studio on attracting your ideal client. This post is a cleaned up version of that … [Read more...]
Moving is Like Good Marketing: Here’s Why
When was the last time you moved house? Was it recently? If so, good, because this will be fresh in your mind. If not, think about the possibility. What are some of the elements that go into considering a new home? If you’re anything like me, location, size, and price are in the top three. Here’s a quick video I made about it. Narrowing Down Your Options Last week … [Read more...]
