Here’s a typical email I get – “I know I should be Facebooking, Instagramming, Tweeting, tumbling, blogging, podcasting, and can you explain Snapchat to me? I need a system!” Boy, you can feel the anxiety emanating from this SOS message can’t you? It’s no wonder she’s anxious, someone told her or she decided that she needed to use every conceivable online marketing … [Read more...]
Your Quick Start Guide to Facebook Live
Back in January/February, I did 30 days straight of FB live videos as part of a challenge with a friend. It was a great learning experience – for example, I realized how to position myself so the recycling bin wasn’t peeking over my left shoulder! I also realized, people were WATCHING these short clips. They were 2-3 minutes, mostly copywriting or marketing tips … [Read more...]
A New Way of Thinking about Your Ideal Client
If you think having an “ideal client” is to woo woo or some type of luxury, it’s not. Here’s why. Defining an ideal client is essential to your success. I get it. You’re terrified that if you focus on one or two client “types” that you’ll exclude the rest. But you won’t. Other people will still want to work with you, even if you declare you’re a ‘health coach for … [Read more...]
9 Sure-Fire Ways to Attract Your Target Audience
It’s kinda like spying. And 30 years ago, it required at least a day at the library…where you could find “approved” information published in a book or study or publication. Nowadays, you can know EXACTLY what your ideal customer thinks within a few clicks of your keyboards. You can get their completely unvarnished opinions. You can even ask them questions … [Read more...]
How to Find Clients Who Think You’re a Magician
Does this sound familiar? Samantha is a photographer living in central N.J. While her work is beautiful, she often works for less money than she’d like because she doesn’t know how to sell her services that well. She ends up wasting a lot of time either on the phone or in person meetings with people who have no context for what a professional photographer charges and … [Read more...]
