Big thinking is great. Without it you won't dream, set goals and be inspired. Maybe your "big thinking" is that you want to write a book or grow (or launch) a business. Maybe you've started...and run out a steam.... A month goes by, maybe six. You realize your dream is on the back burner and never really gets moved to the front. You'll say it's because you … [Read more...]
A Three Step Formula for Getting More Clients
Do you know the secret ingredient to successful marketing? It’s not brilliant copy (though that helps), it’s not billboards in Times Square, it’s not even a regular blog. Do you know what it is? 1—Show up in front of your target market 2—Consistently 3---With a clear and easy to understand message That’s it! Sounds simple enough right? And yet, it’s anything … [Read more...]
How the Power of Persuasion Helps You Sell More
Yesterday, I read a great sales letter via the legendary Gary Halbert. If you ‘re not familiar with him, it’s because you’re not a student of copywriting like I am. That’s ok. Suffice it to say that the guy was responsible for selling MILLIONS in goods and services through persuasive writing in his day. He understood, no, he embodied, the power of persuasion. He knew … [Read more...]
SEO Best Practices for Local Service Professionals
Do you want to know the SEO best practices for local service professionals? If you're a chiropractor, therapist, pet sitter, or CPA and your business relies on local word-of-mouth, I have good news. It's not that hard to achieve good Google rankings (which in turn, can bring you more clients) just by following these basic SEO (search engine optimization) best … [Read more...]
How to Be a Better Writer and Stimulate Your Creativity
Writers know that something happens when you commit to writing daily. The simple act of the practice means you're exercising your writing muscles and those muscles, just like your physical muscles will wither and atrophy if you don't use them. In other words, “Writers, write.” And paid writers write a lot. To tell you the truth, I'm a little astonished by how much … [Read more...]
