It's one thing to generate leads, it's another to qualify them. In this guest post by Aaron Wittersheim, he shares his thoughts on lead validation ... what it is and how it can help you make more sales. When you’re trying to optimize your lead generation campaign there is one way to make sure you are dotting every “i” and crossing every “t” — through a process called lead … [Read more...]
Moving is Like Good Marketing: Here’s Why
When was the last time you moved house? Was it recently? If so, good, because this will be fresh in your mind. If not, think about the possibility. What are some of the elements that go into considering a new home? If you’re anything like me, location, size, and price are in the top three. Here’s a quick video I made about it. Narrowing Down Your Options Last week … [Read more...]
How to Write Scroll Stopping Headlines So Your Audience Pays Attention
....and reads your message... If you’re like most Americans, you’re bombarded by 3000+ marketing messages a day. Catching your prospect's attention is getting tougher everyday. And without their attention, you don't have a hope of selling anything. The #1 job of your headline is to catch your reader’s attention. Writing a Scroll Stopping Headline Starts with … [Read more...]
How to Write Your First Sales Page
For business owners who know they need a sales page but aren't sure how to get started First, a quick definition of copywriting. Way back in 1905, copywriter, John F. Kennedy described it as “Salesmanship in print.” It’s a definition that still holds true. Copywriting is NOT fiction. It’s NOT lyrical writing and it has nothing to do with the @symbol by a business … [Read more...]
5 Statistics Show Why Your Business Needs Email Marketing
Matt Banner of ON BLAST BLOG contributed this post: Thanks Matt! Marketing is an extremely important investment for any business. What you put in should always be an investment that pays back in leads and conversions. Not every type of marketing is created equal, but email marketing is the most lucrative by far. With an you spend, this is the way of the future. Email may … [Read more...]
