Matt Banner of ON BLAST BLOG contributed this post: Thanks Matt!

Marketing is an extremely important investment for any business. What you put in should always be an investment that pays back in leads and conversions. Not every type of marketing is created equal, but email marketing is the most lucrative by far.

With an you spend, this is the way of the future. Email may seem less important than it used to be, with the rise of social media but don’t be fooled, email is still a valid and verified form of marketing. Today I’ll show you statistics that prove it followed by an infographic on how to send the perfect emails.

5 Statistics That Prove Email Marketing is Awesome

Check out these statistics, I think they speak for themselves. You’ll be setting up your blog on one of today’s free blog sites and building an email list before you know it!

• 95% of marketing companies are using email marketing as part of their automated efforts.
• As of 2013, 25% of Fortune 500 B2B companies were using email marketing.
• 53% of emails are opened on mobile devices.
• Email marketing technology is being used by 82% of B2B and B2C
• B2C companies using automation in their email marketing experience conversion rates as high as 50%

Like any other kind of marketing, you’ll get your best results with an email marketing strategy that includes consistency. Weekly emails, email challenges, or email follow up sequences as part of a launch can all have lucrative results – provided that you plan it out and implement.

Here are Three Email Marketing Best Practices – Check out the infographic below for more.

1- Killer Subject Lines – It needs to be relevant and intriguing and short! It’s good practice to subscribe to a variety of email lists and watch the types of headlines you see. Which ones are most intriguing?

2- Have a Point – At the risk of stating the obvious, you want to have a point with each email. Do you want readers to click on a particular blog post? If so, then write your email with that desired call-to-action in mind.

3- Have a balance of useful content and outright promotions – If your emails are always – buy my X without anything useful or interesting to the reader, your open rates will go down. Aim for a balance between useful information that builds trust and outright promotion.

How to Send Perfect Emails Every Time (Infographic)

The infographic below will show you how you can utilize your CRM to create epic email marketing campaigns. Let us know how it helped you in the comments!