It’s crazy really, how few service professionals use this reliable, “boring” communication tool as a marketing channel. In fact, you might be surprised at how many people would rather worry about Facebook’s latest algorithm change or spend hours attending a networking event (without their ideal client) rather than leverage something they CAN control. Or maybe you’re not … [Read more...]
How to Repurpose Content (Turn 1 Piece of Content Into 3)
A few weeks ago, we wrapped up "Discover Your IT Factor and Standout in the Marketplace" and it was SO MUCH FUN! If you want to sign up for the next webinar, click here. A GREAT question came up in the final Q & A. It was all about how to repurpose content. "If you want to use one piece of content for 3 different purposes do you start with your social media … [Read more...]
Why Email Marketing And What To Say In Those Emails
Email marketing is when you use an email service such as MailChimp, AWeber, Constant Contact, or Infusionsoft to send emails to your audience and contacts. The people on your list have given you permission to email them and you’ll find you get the best results when you email them on a regular basis. For some people this may seem overwhelming and they may question why do it at … [Read more...]
5 Statistics Show Why Your Business Needs Email Marketing
Matt Banner of ON BLAST BLOG contributed this post: Thanks Matt! Marketing is an extremely important investment for any business. What you put in should always be an investment that pays back in leads and conversions. Not every type of marketing is created equal, but email marketing is the most lucrative by far. With an you spend, this is the way of the future. Email may … [Read more...]
How to Use a CRM + Email Marketing to Streamline Your Business (Blab recap)
Just got off a Blab with Virtual Assistant Denice Whiteley. She’s a powerhouse of information on using CRM’s (Customer Relationship Management) software and integrating it with your marketing. In it, she shared tips growing your email list, tagging your potential clients and the one thing she wish she’d done earlier in her business. In case you’re not familiar … [Read more...]
