Forget everything you know about SEO for a moment. Think about your customers instead. Who are they? What questions do they have? What problems do you solve? Review your buyer personas and ask yourself how you can make their lives easier. Review your existing content assets and determine where they fall within the buying cycle and, if they answer the questions your … [Read more...]
How to Attract Targeted Traffic to Your Website (and Make More Sales)
According to the Marketing Leadership Council, 57% of decision makers have gotten their information online before they ever speak with a salesperson. This is true if you have a team of sales people and sell complex software products or if you’re a solopreneur who handles the selling, the marketing and the fulfillment. Your web content can sell for you. IF, you lay the … [Read more...]
