How a Bicycle Wheel Can Improve Your Business A bicycle wheel has a center hub radiating spokes, right? Think of the hub as your business website. The spokes are your other marketing efforts—in person networking, sales calls, social media. Those spokes are invitations to visit your website. They’re essential to building your business but they aren’t your main online … [Read more...]
Your Business Website is Your Online Home Base
Your Business Website is Your Home Base Online You know your online presence is essential for business today but are you spending your time and money in a haphazard approach or do you have a well thought out plan? As a social media trainer and consultant, I spend a lot of time working with businesses on their social media presence. Depending on the company, this can … [Read more...]
What’s Your Email Marketing Strategy?
What's Your Email Marketing Strategy? To some “email marketing” might sound like just another buzzword. To others, you know it’s essential to your business. The truth is, if you’re not incorporating email marketing into your content strategy, you’re losing customers. In fact, it wouldn’t be too far off base to say you’re bleeding revenue. I know that may sound a … [Read more...]
Autoresponders Make Effective Email Marketing
Autoresponders Make Effective Email Marketing Autoresponders can bring you money. These email series are an essential component of any email marketing campaign. Plus, once they’re written and set up, they run on autopilot. (I love marketing strategies that continue to bring me money months and years after they launch—don’t you?) Solve a Problem Here’s an example, … [Read more...]
Does Your Website Need GPS?
Your website needs GPS if you can answer "yes" to one or more of the following questions. “I got a website because everyone told me I had to but it hasn’t translated into any sales.” “I have a website but I don’t get anything from it.” “I spent a bundle on my website. I might get 100 visitors a month. Is that a lot?” “What about Facebook? Do I even need a … [Read more...]





