Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer the right concerns. The better-rounded you can make your buyer persona “template,” the more you’ll understand about buying signals and true pain points. That way, you can map content to those pain points and … [Read more...]
Your Online Marketing Partner with SEO Copywriting and Social Media Marketing
Training
Jen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution.
Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings.
Check out her training...Social Media Help
These in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read MoreWriting
Copy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here