Originally syndicated on BlogHer! Twitter is fast, serendipitous and often fun. You can make contact with marketers, reporters and fellow creative types. However, Twitter is more than just a tool to find out which roads are closed during a snowstorm. It can open doors to you professionally too. How can you use it to build your freelance business? Step 1: Look … [Read more...]
How Facebook Ads Can Get You More “Likes”
Facebook ads are highly targeted and can be very effective at generating new “likes” and new customers. Facebook lets you go beyond demographics—age, kids, location and drill down into the psychographics of your target market. You can find LOST fans around Sacramento for example, or cat lovers below the age of 40 who live on the Lower East Side. Social Proof You can … [Read more...]
Should You Have Multiple Twitter Accounts?
Should you separate your business and personal accounts on Twitter? I get asked this multiple Twitter accounts question a lot so that tells me a lot of you are wondering the answer. In fact, just earlier in the week I got this email. Question: "It seems most people have a business and personal account for twitter and keep them separate and twitter allows them to stay … [Read more...]
How to Manage Your Facebook Marketing in 30 Min. a Day
Originally syndicated on BlogHer! Your day is packed with appointments, phone calls, emails and actual work, right? When are you supposed to fit in your social media time? People ask me this question all the time and my answer never varies. How much time do you already spend on marketing? This is part of your marketing. That doesn’t mean it needs to take you all day. … [Read more...]
Anatomy of a Tweet
Have you opened a Twitter account but you’re not sure what step to take next? Twitter etiquette part 1 and part 2 covered basic Twitter etiquette so you can “put your best foot forward” and not feel silly. In those posts, we covered RT’s and #hashtags and how to find people. Go ahead if you didn't read them before, I'll wait. :) Now, let’s break down a specific … [Read more...]
