Email marketing is when you use an email service such as MailChimp, AWeber, Constant Contact, or Infusionsoft to send emails to your audience and contacts. The people on your list have given you permission to email them and you’ll find you get the best results when you email them on a regular basis. For some people this may seem overwhelming and they may question why do it at … [Read more...]
The Power of Thinking Small
Big thinking is great. Without it you won't dream, set goals and be inspired. Maybe your "big thinking" is that you want to write a book or grow (or launch) a business. Maybe you've started...and run out a steam.... A month goes by, maybe six. You realize your dream is on the back burner and never really gets moved to the front. You'll say it's because you … [Read more...]
4 Ideas to Boost Your Content Marketing Creativity
What do all content marketers have in common? No matter whether you're a one-person business owner or part of the content development team in a Fortune 500, everyone needs to generate a steady supply of interesting and useful content. That means stoking your creativity to keep the ideas flowing and coming up with ways to re use existing pieces to extend their shelf … [Read more...]
14 Social Media Myths Killing Your Success
You should be active on Facebook and Twitter/LinkedIn/Pinterest and don't forget Instagram/Slideshare and blogging and video for YouTube/Vine and now native for Twitter and Facebook! Whew…no wonder you feel overwhelmed! Feeling they should be “everywhere” and not knowing what to post in the first place are two of the biggest concerns many of my clients … [Read more...]
Why “Tag” Others on Social Media?
No matter whether you’re using Twitter, Linkedin, Facebook or another tool as your primary social channel, “tagging” others when appropriate is a good habit to get into. It’s a friendly gesture It builds camaraderie It helps ensure they see it It can start (or continue) a conversation “Tagging” someone is putting the @symbol in front of their name (on Facebook and … [Read more...]