“You get a free coffee every day in May.” The Panera Bread employee tells me when she checks my rewards card. “Yay!” I say and proceed to go to Panera 3 more times over the next two weeks. Since I spend a minimum of $8 each time I’m in there, that’s at least $20 more Panera has made from me. Multiply that by their millions of customers and pretty soon you’re talking real … [Read more...]