Social media is a set of tools to develop your brand. Rather than one-to-one marketing it has a greater reach in terms of customers and potential clients and as you know, isn't limited by geography. Increasing your reach (how many people you can potentially "touch" with a post) is a huge part of why social media marketing is effective. Perhaps the best part of social … [Read more...]
What I Learned About Marketing Strategy by Changing My Sheets
I have a confession to make. I love sleeping on fresh sheets but I don't relish making the bed. The bottom sheet shape shifts. I put it on two corners and it’s sideways. I reverse it and it STILL seems to be sideways. Finally, after a few tries, I wrestle it into place. Maybe you can identify. Or, maybe...it's just me. As a result, sometimes I do laundry intending to … [Read more...]
What Is a Headline and Why Do You Need One?
What Is a Headline? A catchy headline can make the difference between people reading your post or not. Think of all those Buzzfeed Facebook quizzes. "Can You Match These Logos to the Right Fashion Brand" or "These 35 Corgies will Brighten Your Day." They grab your attention don't they? Title = Headline A legendary sales writer (who made millions for his clients … [Read more...]
7 Steps for Small Business Social Media Success
You Can Have Small Business Social Media Success- Here's How If you’re tired of spinning your wheels in the social media landscape, if you’re confused about how to make it work for your business, if you think you have to sign up everywhere. Take a deep breath. You don’t have to do that. I know, it’s a radical idea but frankly, if you’re a super small business (less … [Read more...]
SEO 101 for Beginners
Updated: June 2018 In working with small businesses over the last few years, I've found there's a huge range in knowledge when it comes to online marketing. This post will give you the 30,000 foot overview so you can be better informed when you next speak with an SEO specialist. Here's a short video about SEO for blogging. Let's start with those … [Read more...]
