At a friend’s birthday party recently, a sound healer asked Rick and I how she could use Facebook Live to showcase her work. Since asking us how to use Facebook Live in your business is akin to asking new parents about their newborn, well, she may not have anticipated our enthusiasm.
“You could demonstrate your Tibetan healing bowls,” I said.
“You have a GONG,” I said. (She does have a giant gong in her living room.) Rick was practically scripting her videos for her right there.
If you’re an energy healer, you probably know that your best clients are the ones who understand what you do.
After all, you don’t have to do any “sales pitch” you just say something like, “I help people clear their blocks by healing past wounds they may not even know they have. I do this through sound/meditation/reading the Akashic records”…whatever it is you do.
If they’re open to this, then they may want to book an appointment right there. Or they’ll at least connect with you on Facebook and get to know you.
Facebook Live for Energy Healers
But I’m getting ahead of myself. Let me take a step back and share “why” Facebook Live in case it’s not obvious.
Fact #1 – People watch over 100 MILLION hours a day of video on Facebook. (Source)
Fact #2 – The internet is moving to video. Facebook’s founder, Mark Zuckerberg even says he wouldn’t be surprised if Facebook is nearly all video in 5 years.
Fact #3 – Facebook likes it when you use their tools (in this case the tool is Facebook Live) which means you get preferential treatment by the behind-the-scenes magic that pushes your live video to more of your followers. (Use the “magic tech” aka the “algorithm” to your advantage.)
In other words, incorporating Facebook Live into your marketing mix can help you reach more people AND show them what you do so you pique their interest.
Now, I realize you may not feel confident with the idea of going “live.” You don’t want to “mess up”/see yourself on video/know what to say/etc.
These are TOTALLY common feelings.
Does it make you feel any better if I say that everyone feels some variation on these?
Rick tells a story from his Hollywood days of a famous actor who took 50 tries to say 3 words, “Drink x beer.” Can you imagine? If a big name movie star takes 50 takes to say something like “Drink x beer,” then you’re fine.
Take a deep breath and know that even the pros don’t get it right every time.
Your goal is to help more people. If you’re an energy healer, you know you can help heal people from their pain. That’s your gift and if Facebook Live helps you help more people. Why wouldn’t you learn to use it?
But don’t take it from me, Intuitive Energy Therapist and Success Coach Heidi Garis says,
“I had done a few videos prior to Rick and Jen’s training but after learning from them I was able to let loose more easily on camera as well as effectively do the very important lighting and background and content preparation which really enhanced the overall quality of my videos.
Their training helped me get a higher level of exposure as well as reach a whole new audience. I also received more views, likes, and feedback than any of my other videos in the past. I highly recommend taking advantage of their FB Live training. Their content is top-notch and they make the whole process enjoyable!”
Heidi Garis, MSW
Success & Abundance Coach
Intuitive Energy Therapist
When you think about it, video is still the next best thing to being there in person. People can see your mannerisms, hear your voice and be dazzled by your brilliance in real time 🙂 and with live streaming, you can do Q & A sessions, real-time demonstrations, x
Start now, so you keep current. Otherwise, by 2018 you might be looking around and realize your online presence is like those websites from 2000 – clunky, hard to navigate and not likely to attract clients.
Besides, don’t you want to reach your potential clients?
The Facebook Live Mechanics
This screenshot is from my PC (because you can now go Live from your computer as well as your phone)
You can host a Facebook Live – or “Lives” as they’re known, on your profile, on your business page or within a group.
You might be a little intimidated by going live. That’s ok. If you are, you’re not alone. Fear seems to be the biggest concern around this. So, I’m going to give it to you straight.
Don’t Worry About “Perfect”
Unless you’re a trained newscaster or otherwise super comfortable in front of the camera, you’re not going to feel comfortable the first time you livestream.
It’s ok. No one does.
It’s like learning any new skill.
Sure you can prepare a topic and a few talking points – you can get your lighting and audio together…more on those in our our 5 day eCourse. But overall, you want to get started. The more you’re on camera, the better you’ll get and the better you’ll connect with the people who are ready to hear your message.
Relax and pretend you’re talking to a good friend.
Decide on Your Topic
Answer a common question from your clients. Share a tip or an idea. I usually have a theme, such as “choosing your ideal client” or “3 ways to repurpose your Facebook Lives.” Then, I craft a catchy title around that theme and write down 2-3 bullet points that I want to share.
How Long Does it Need to Be?
It depends on your goal. Do you want to provide an in-depth training or are you making a helpful video for marketing purposes?
It all goes back to your business model and marketing strategy. I usually share business related tips and keep them short (under 5 minutes.) However, I sometimes do longer trainings in my Facebook group.
Obviously, the longer the “live” the more opportunity your friends and followers have to see that you’re live and join the conversation.
You can repurpose your Live but uploading it to YouTube or embedding it in your blog. I know a coach who does a “live” and then writes a blog post around it, posts it on her blog and sends out an email with a link to the blog.
Facebook Live is a tremendous tool and the beauty is that you already have everything you need to reach your ideal clients. You can use your phone or your computer, share your information, and have a ton of new clients.
So what’s holding you back?