Photo Credit: Mike Maney Digital
Do you create blogs, articles, and videos with the intention of it attracting clients?
If so, then you know how important SEO is to your marketing efforts.
However, if you’re not starting with this foundational element, then you’re probably missing out on potential clients…because they’re not finding you.
Let me explain, SEO (search engine optimization) is a complex topic that most business owners don’t understand.
And why should you? It’s a complex topic and I’ve personally spent hundreds of hours studying it, implementing it, and teaching it to other business owners like you.
In all that time, one of the BIGGEST misconceptions I’ve seen is a fundamental misunderstanding of how SEO applies to writing.
People don’t know or understand what keywords are, they think they’re something you “makeup” instead of using special software programs and evaluating them based on how many people search per month for the term and how much competition already exists.
Or…they have outdated notions about “keyword stuffing,” which is so 2008.
Here’s what a keyword is not. “Bag”, let’s say you’re selling beautifully crafted purses. “Bag” isn’t a relevant keyword for you. Think about it, how many types of bags are there? There are trash bags, plastic bags of all types, reusuable grocery bags, vegan satchels, etc. Google says there are 843,000,000 BILLION searches for the term “bag.”
And you know who comes up first? Ebags.com followed by Zappos and they spend thousands every month to be there.
Let me guess, you don’t have six figures to spend monthly to buy your way to the top of Google? No?
There’s an easier way.
It just takes a little detective work.
I do it for many of my clients and in the “How to SEO Your Blog Posts Like a Pro” I’ll teach it to you.
The best part is, once you learn these techniques, you can implement them over and over in all of your blog and article content.
These are the same techniques I use with my clients and that I once used to build a website that attracted 90,000 visitors/month!
Let’s use an example with a service provider. Say a therapist.
Now I think you’ll agree that most therapists see people physically in their offices.
Which means, they’re drawing their clientele primarily from a 5-10 mile radius.
That means you’ll want to incorporate references to your town/location in some of your posts as that will help your posts show up top in Google.
Let’s unpack this. Let’s say you specialize in eating disorders. Your keyword research using Google Keyword Planner and/or Keyword.io turns up terms like these.
Now, if you’re an eating disorder specialist, then you probably have a page on your website that is called “Eating disorder specialist or Eating disorder therapy” or something similar that describes your approach.
However, you can take that same term, “eating disorders” and apply it to your blog post with a title like, “How Eating Disorders Affect Families in Your Town,” then, write the post based on your experience.
Do you see how that can be useful information for your potential clients AND leverage the power of the internet to get found?
After that, there’s a formula you follow to get the best results.
I share it all in my new Skillshare course, How to SEO Your Blog Posts Like a Pro
“We hired Jen to bring us up to first-page search results. The process included interviewing me, analyzing our site and researching our industry. Not only did we bump our company to where we want to be on Google, analytics tells me viewers are staying engaged with our site a lot longer than before. Our web-based calls-to-contract have tripled!
~Carla Odell, Odell Painting”
And perhaps the best part is, anyone can learn it!
It’s not razzle-dazzle and it’s the same approach used by reputable web agencies who charge thousands of dollars per month.
These techniques are worth learning IF you create free content regularly and you want it found by a LOT more of your ideal clients.
How to SEO Your Blog Posts Like a Pro is an online Workshop
“72% of marketers say relevant content creation was the most effective SEO tactic. “(Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics)
When you implement these time-tested techniques, you’ll be amazed at how much quicker your business can be found online!
