If you're an acupuncturist, chiropractor, or another wellness provider you, you may not think of your patients as having a "buying cycle." But they do. Especially, if they haven't become a patient of yours yet. See, there are three primary states of mind before they become your customer and that's what we're calling the "the buying cycle." The 3 Stages of Becoming a … [Read more...]

How does a POS (Point of Sale) system affect your retail business? If you’re like a lot of shop owners, you’ve probably wondered which features are most important to your business. After all, choosing a POS system that’s right for your retail operation can be confusing. There are a lot of options and you want to choose the best one for you. After all, the best POS system … [Read more...]

According to Nielsen, text messaging is the most common data service in the world. In fact, 22 million texts are sent a day! Which isn’t so surprising when you think of the millions of mobile phones in the world. Couple that with the statistic that 60% of Google searches happen via mobile and you have plenty of reasons to incorporate text messaging into your marketing … [Read more...]

Is your calendar as booked with great clients as you'd like? If your answer is "no." Don't beat yourself up. Most likely, the reason why has little to do with your experience (or lack of it). It also doesn’t matter whether you’re doing podcasts or running solid Facebook ads or over scheduling your “to do” list with one-shot marketing tasks No, it’s far simpler (and … [Read more...]