Recently, in The Client Magnet, my weekly marketing tips email, I shared a story about how a beer went from #5 to #1 in the marketplace simply by telling a story. If you missed it, here's a quick background. In the 1930's an ad man was hired to help a beer regain it's market share. Back in the 1930's, there weren't that many options for beer and … [Read more...]
How to Sell 23,219 Boxes of Girl Scout Cookies
You've seen them. The young girls in their green or khaki sashes standing at suburban grocery store entrances around the country. "Want to buy Girl Scout cookies?" Their childish voices call out in unison while their moms keep a watchful eye. You feel guilty when you don't buy but...how many boxes of cookies do you really need? 11-year-old Charlotte McCord of New … [Read more...]
