When was the last time you moved house? Was it recently? If so, good, because this will be fresh in your mind. If not, think about the possibility. What are some of the elements that go into considering a new home? If you’re anything like me, location, size, and price are in the top three. Here’s a quick video I made about it. Narrowing Down Your Options Last week … [Read more...]
How to Write Scroll Stopping Headlines So Your Audience Pays Attention
....and reads your message... If you’re like most Americans, you’re bombarded by 3000+ marketing messages a day. Catching your prospect's attention is getting tougher everyday. And without their attention, you don't have a hope of selling anything. The #1 job of your headline is to catch your reader’s attention. Writing a Scroll Stopping Headline Starts with … [Read more...]
How the Power of Persuasion Helps You Sell More
Yesterday, I read a great sales letter via the legendary Gary Halbert. If you ‘re not familiar with him, it’s because you’re not a student of copywriting like I am. That’s ok. Suffice it to say that the guy was responsible for selling MILLIONS in goods and services through persuasive writing in his day. He understood, no, he embodied, the power of persuasion. He knew … [Read more...]
