As the saying goes, a picture is worth a thousand words. Every boutique hotel website has dozens of beautifully produced photographs to entice future visitors and help them imagine themselves there. Yet, judging from the number of boutique hotel websites I see, many of you are unaware of another way your photos can help you make more bookings. Via search. Yes, every … [Read more...]
How to Repurpose Content (Turn 1 Piece of Content Into 3)
A few weeks ago, we wrapped up "Discover Your IT Factor and Standout in the Marketplace" and it was SO MUCH FUN! If you want to sign up for the next webinar, click here. A GREAT question came up in the final Q & A. It was all about how to repurpose content. "If you want to use one piece of content for 3 different purposes do you start with your social media … [Read more...]
How to Attract Ideal Clients
Do you know one of the biggest stumbling blocks to growing most businesses? It's having the right type (and amount) of clients. Too few and you struggle to pay the bills, too many and you struggle to provide great service. Recently, I did a Facebook LIVE in my group The Dream Maker's Studio on attracting your ideal client. This post is a cleaned up version of that … [Read more...]
How to Write Your First Sales Page
For business owners who know they need a sales page but aren't sure how to get started First, a quick definition of copywriting. Way back in 1905, copywriter, John F. Kennedy described it as “Salesmanship in print.” It’s a definition that still holds true. Copywriting is NOT fiction. It’s NOT lyrical writing and it has nothing to do with the @symbol by a business … [Read more...]
How the Power of Persuasion Helps You Sell More
Yesterday, I read a great sales letter via the legendary Gary Halbert. If you ‘re not familiar with him, it’s because you’re not a student of copywriting like I am. That’s ok. Suffice it to say that the guy was responsible for selling MILLIONS in goods and services through persuasive writing in his day. He understood, no, he embodied, the power of persuasion. He knew … [Read more...]
