You’ve heard the expression, “A picture is worth 1000 words.” If you’ve ever gasped at a beautiful image or imagined yourself in the picture, then you know what I mean. A well-thought out image can capture your prospect’s attention and encourage them to read (and even share) your post. Images also help your prospect remember you. According to a Hubspot article on the … [Read more...]
How the “B” Word Can Make You Successful (Without Being Rude)
Recently, in The Client Magnet, my weekly marketing tips email, I shared a story about how a beer went from #5 to #1 in the marketplace simply by telling a story. If you missed it, here's a quick background. In the 1930's an ad man was hired to help a beer regain it's market share. Back in the 1930's, there weren't that many options for beer and … [Read more...]
