Thanks to Guest Blogger Josue Valles, founder of Founder of Engagebit, a digital community for online entrepreneurs for this post.
Seth Godin – the copywriting legend – doesn’t allow comments on his blog, so why should I do it?
I’ve seen that question posted on many discussion forums and digital communities. If popular blogs don’t allow comments, why should we do it? – they ask.
Well, you’ll hate me for this, but I need to tell you the truth…
You’re not Seth Godin (and never will be), so stop following the crowd and start thinking by yourself. Although content marketers aren’t paying attention to blog comments anymore, it doesn’t mean you should ignore them, too.
In fact, comments can bring you tremendous benefits. For example, you can attract more visitors to click on a specific post if they see tons of comments on it.
On the other hand, you can connect with your audience and find insights that will help you develop stronger content marketing campaigns.
In addition, comments can increase your search traffic!
Skeptical?
Neil Patel (founder of Crazy Egg, Hello Bar and kissmetrics) found that blog comments bring 16% of all Quicksprout’s search traffic.
That’s awesome, but want to know the best part?
YOU can get similar results. The infographic below, which was brought to you by Engagebit.com, will show you exactly how to do it.
Are you ready to learn?
Now it’s your turn!
I really hope this infographic has shown you that blog comments are very helpful, but most importantly, I hope it has shown you how to get more of them, so you can start building a community where your readers can connect with you and vice versa.
What other tips, techniques or insights can you share about blog comments that will help a blogger succeed?
