Schedule posts on Facebook Facebook is finally making it easy for us to schedule posts through Facebook itself. Here’s how to do it. 1) Go to your Business Page and type something in the box. You’ll see a clock in the lower left. 2) Click on the clock icon and it’ll give you a link to “add year”. Click on that, you’ll get a drop down menu … [Read more...]
Social Media Marketing Works — If You Have a Plan
If you approach it as part of your marketing strategy, social media can bring you LOTS of business. Here’s what it takes: KNOW where your audience is online. B2C businesses can do quite well on Facebook. B2B tend to fare better on Linked In and Twitter. One marketing blog reported B2B marketers close up to 84% more leads using Linked In as compared to Twitter or … [Read more...]
What’s Your Social Media Marketing Strategy?
Starting a Facebook page and making a post does not mean you’re doing social media. Effective use of social media for business has a marketing component to it. That means a social media marketing plan. Yes, the purists can shudder at the idea of social media and marketing but the truth of the matter is, it must contribute to your bottom line if you’re a … [Read more...]
The Biggest Social Media Mistake Businesses Make
The biggest mistake I see businesses making with their social media is they rush out to throw up a Facebook page, make 3 posts and ask their friends and family to “like” their page and then make another post or two. And then….tumbleweeds. They either ignore Facebook saying “social media doesn’t work” or they come to me and complain their Facebook page isn’t bringing them … [Read more...]
How Do You Help?
Discovering your target audience and identifying “how you help” is one of the first things business owners do to help define and refine their messaging. Apply these questions to your social media marketing. Ask yourself HOW you help people. If you’re an interior designer, you help beautify people’s homes so they feel relaxed and calm. If you’re a financial advisor, … [Read more...]
