Are you an author who wants to sell more books? In the past three weeks I’ve had the same conversation with 5 authors or would-be authors. They all want to sell more books. I’ve also spoken to two would be authors which boils down to this. If you want to get paid to write, you have to learn how to sell yourself. They don’t want to hear this but it’s true. No one is going to … [Read more...]
21 Steps to Reboot Your Social Media Presence
For those of you who missed the BlogHer '13 fun, here's the deck from my presentation: 21 Days to a Rockin' Social Media Presence The idea is in 10-30 minutes a day, you can take small steps to build your online presence. If you do this consistently, at the end of 3 weeks, you'll have laid the foundation. You'll also have started to build the momentum you need in … [Read more...]
What’s Social Proof?
Celebrities have an entourage to: 1-- entertain them 2--keep them safe from crazed fans 3--wheedle favors 4-provide social proof As a business owner, you have social proof too. Referrals and testimonials are all proof that people like you and you're good at what you do. If you've ever been to a networking meeting like BNI, there's even a chance to share your … [Read more...]
Should You Have Multiple Twitter Accounts?
Should you separate your business and personal accounts on Twitter? I get asked this multiple Twitter accounts question a lot so that tells me a lot of you are wondering the answer. In fact, just earlier in the week I got this email. Question: "It seems most people have a business and personal account for twitter and keep them separate and twitter allows them to stay … [Read more...]
How to Manage Your Facebook Marketing in 30 Min. a Day
Originally syndicated on BlogHer! Your day is packed with appointments, phone calls, emails and actual work, right? When are you supposed to fit in your social media time? People ask me this question all the time and my answer never varies. How much time do you already spend on marketing? This is part of your marketing. That doesn’t mean it needs to take you all day. … [Read more...]
