In the past, people became aware of your product or service through a sales person or through corporate marketing materials sent their way. Now, a referral sends them searching online. Your Website is the Hub In the old days, a salesperson might cold call a prospect and leave behind a sales brochure. Then, they’d follow up and maybe schedule a demo leading to a … [Read more...]
Find Your Prospects When You Tap Your Inner Sherlock Holmes
Do you want to know your prospect’s burning questions? Of course you do. That way you can show up in more helpful ways for them. Do this enough and you’ll become a respected and trusted advisor. Do you think that position will help you gain more referrals and make more sales over time? I hope you said, “yes”. Luckily, the internet makes it easier to learn … [Read more...]
Planning Your 2015 Content Marketing Strategy
Let the groaning begin…yes, you know the year is fast coming to a close. With that comes end of year reports and strategizing for future success. So, tell me, what will you do different in the coming months? Are you happy with your content marketing strategy ? Are you reaching your prospects, answering their questions and nurturing leads effectively? Or, are you still … [Read more...]
Why I’m Crushin’ on Nimble: My New CRM Software
My old CRM consisted of four things: memory, in person networking, social media and wayward scraps of paper. That got me through for awhile, but as my biz grew, it as harder and harder to keep track of everything and everyone. I couldn't be as useful as I wanted for prospects because I was inefficient. I had trouble nurturing contacts I didn't see regularly because... … [Read more...]
Here Are Three Key Metrics to Measure with Your Social Media
What are your business goals overall? Increase web traffic by 10% by next quarter? Increase opt in’s to your email list by 25% within 6 months? Whatever your business goals are, you want them to tie into your social media goals. Let’s take the ever popular question "How do you get more "likes"? First we’ll look at this as it relates to social and next, how it relates … [Read more...]
