It’s crazy really, how few service professionals use this reliable, “boring” communication tool as a marketing channel. In fact, you might be surprised at how many people would rather worry about Facebook’s latest algorithm change or spend hours attending a networking event (without their ideal client) rather than leverage something they CAN control. Or maybe you’re not … [Read more...]
Please, Don’t Adopt this Mexican “Tradition”
Living in another country requires an open mind and willingness to accept different ways of doing things. I think we can all agree on that. However, while here, we've encountered a way of being, a "tradition" really that seems completely bizarre and is certainly inefficient. (Oh, right, efficiency isn't part of the culture...but...this isn't even FUN..) Unfortunately, … [Read more...]
Online Marketing Secrets For Established Service Professionals
Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she's spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other veterinarians recommend their patients to her. Sounds great right? But there's a problem. The problem is business is … [Read more...]
How to Attract Ideal Clients
Do you know one of the biggest stumbling blocks to growing most businesses? It's having the right type (and amount) of clients. Too few and you struggle to pay the bills, too many and you struggle to provide great service. Recently, I did a Facebook LIVE in my group The Dream Maker's Studio on attracting your ideal client. This post is a cleaned up version of that … [Read more...]
What is Lead Validation?
It's one thing to generate leads, it's another to qualify them. In this guest post by Aaron Wittersheim, he shares his thoughts on lead validation ... what it is and how it can help you make more sales. When you’re trying to optimize your lead generation campaign there is one way to make sure you are dotting every “i” and crossing every “t” — through a process called lead … [Read more...]
