You’ve heard that blogging for business can bring in business but you’re not sure how. Maybe you’ve been erratic with your blog and you want focus. Or, you just have questions, “What do I blog about?” is a question I get asked all the time. The reasons to blog are as long as my arm -- not the least of which consistent blogging is a sure-fire way to bring in new clients … [Read more...]
What Is “Benefit-Focused” Web Copy?
In the world of copywriting (selling with words) we talk about benefits vs. features. Here's an example, Steve Jobs sold the iPod by describing it as “It’s a 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The "1000 songs in your pocket" is more powerful because it sums up exactly what the technology does for you in 7 short … [Read more...]
What Can You Post On Social Media for Business?
What Can You Post On Social Media for Business? Every week, I have conversations with small business owners about how to use social media for their businesses. Many of those conversations have a similar theme and that revolves around what to post. Maybe some of these sound familiar? SMB Owner: “We started a FB page but it’s not doing anything for us.” Me: “You … [Read more...]
Increase Web Traffic with the Right Content
You know good content can increase web traffic and turn them into customers. Yet, if you're like a lot of people; your video, White Papers and other assets are scattered around the web and aren't supporting your website as well as they could. The flip side of that is you haven't created the right type of content targeted to different stages of your buyer's … [Read more...]
Planning Your 2015 Content Marketing Strategy
Let the groaning begin…yes, you know the year is fast coming to a close. With that comes end of year reports and strategizing for future success. So, tell me, what will you do different in the coming months? Are you happy with your content marketing strategy ? Are you reaching your prospects, answering their questions and nurturing leads effectively? Or, are you still … [Read more...]
