It’s crazy really, how few service professionals use this reliable, “boring” communication tool as a marketing channel.In fact, you might be surprised at how many people would rather worry about Facebook’s latest algorithm change or spend hours attending a networking event (without their ideal client) rather than leverage something they CAN control.Or maybe you’re not … [Read more...]
5 Ways to Use SMS Text Messaging for Lead Generation
According to Nielsen, text messaging is the most common data service in the world.In fact, 22 million texts are sent a day! Which isn’t so surprising when you think of the millions of mobile phones in the world. Couple that with the statistic that 60% of Google searches happen via mobile and you have plenty of reasons to incorporate text messaging into your marketing … [Read more...]
Marketing Plan vs. Marketing Campaign: What’s the Difference?
If you’re like a lot of business owners, you may feel overwhelmed at times by marketing. After all, there are approximately 98,321 ways to market your business, which are the right ones for you?Great! This post is for you. By the time you finish reading it, you'll understand the difference between your marketing plan and a marketing campaign and why it makes sense … [Read more...]
Please, Don’t Adopt this Mexican “Tradition”
Living in another country requires an open mind and willingness to accept different ways of doing things.I think we can all agree on that.However, while here, we've encountered a way of being, a "tradition" really that seems completely bizarre and is certainly inefficient. (Oh, right, efficiency isn't part of the culture...but...this isn't even FUN..)Unfortunately, … [Read more...]
How to Find Great Stock Photos for Your Blog
You’ve heard the expression, “A picture is worth 1000 words.” If you’ve ever gasped at a beautiful image or imagined yourself in the picture, then you know what I mean. A well-thought out image can capture your prospect’s attention and encourage them to read (and even share) your post.Images also help your prospect remember you. According to a Hubspot article on the … [Read more...]
