You’ve heard the expression, “A picture is worth 1000 words.” If you’ve ever gasped at a beautiful image or imagined yourself in the picture, then you know what I mean. A well-thought out image can capture your prospect’s attention and encourage them to read (and even share) your post. Images also help your prospect remember you. According to a Hubspot article on the … [Read more...]
Your Small Business Marketing System Starts with This
Is your calendar as booked with great clients as you'd like? If your answer is "no." Don't beat yourself up. Most likely, the reason why has little to do with your experience (or lack of it). It also doesn’t matter whether you’re doing podcasts or running solid Facebook ads or over scheduling your “to do” list with one-shot marketing tasks No, it’s far simpler (and … [Read more...]
How to Repurpose Content (Turn 1 Piece of Content Into 3)
A few weeks ago, we wrapped up "Discover Your IT Factor and Standout in the Marketplace" and it was SO MUCH FUN! If you want to sign up for the next webinar, click here. A GREAT question came up in the final Q & A. It was all about how to repurpose content. "If you want to use one piece of content for 3 different purposes do you start with your social media … [Read more...]
The #1 Question Service Providers Have About Facebook for Business
At 2.01 BILLION active users, Facebook is an important part of any service providers marketing strategy. It’s simply too big to ignore. Yet, if you’re like a lot of service providers I know, you know your potential clients are there, but you’re not sure how to reach them. Does that sound familiar? If you said, “yes,” you’re in luck. Over the past six years, I’ve … [Read more...]
Online Marketing Secrets For Established Service Professionals
Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she's spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other veterinarians recommend their patients to her. Sounds great right? But there's a problem. The problem is business is … [Read more...]
