Jen Phillips April

Your Online Marketing Partner with SEO Copywriting and Social Media Marketing

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How Buyer Personas Shape Your Content Marketing

August 3, 2015 by Jen Phillips April

Buyer personas

Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer the right concerns. The better-rounded you can make your buyer persona “template,” the more you’ll understand about buying signals and true pain points. That way, you can map content to those pain points and … [Read more...]

What’s Your Facebook Ad Objective?

July 23, 2015 by Jen Phillips April

Choose your Facebook ad objective

One of the biggest mistakes new marketers make is trying to be all things to everyone. Let's take the wine glasses in this photo for example. If you were in a beautiful setting with this wine in front of you, would you look forward to savoring the wine and the view? Let's say, "yes." That's your objective. And the objective of the vineyard owner is simple. Enjoy … [Read more...]

How to Host a Facebook Giveaway That Builds Your Email List

July 15, 2015 by Jen Phillips April

Facebook Giveaway

  How would you like to build your email list by 100+ people a month? Potential buyers who have raised their hands and said, “Yes, I’m interested in your product.” That’s what a Facebook Giveaway can do for you. You can easily, safely and legally, build what can be a huge asset to your business. In fact, according to the marketing agency, Kapost,  “Email … [Read more...]

Top 7 Email Marketing Tips

July 14, 2015 by Jen Phillips April

email marketing

  A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council.  According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information is valuable.” What's even more interesting is the ROI possible. Other sources say … [Read more...]

Why Your Social Media Content Isn’t Getting Read

July 8, 2015 by Jen Phillips April

social media content

Have you wondered why your content isn’t getting the “likes”, comments and shares you want? It's a common problem and it's one of the questions I'm asked a lot. Often, I’ll take a look at their social media profiles and it’s immediately evident to me. There can be a lot of reasons why people aren't interacting with your social media content, yet usually it comes down … [Read more...]

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Applause

At 196 total sales with a few more gonna roll in. Was shooting for 150. So killed that ???? Emails were killer. Every time we sent one we got 20 sign ups.”
RH
Jen helped me gain clarity around my sales posts. Her gentle pointers and awesome insights were brilliant and really helped me up my confidence. Ideas are brewing and I’m excited to put her suggestions into implementation. This woman rocks! ? – Amandalee Sparks-Hatt
This woman rocks!
My website was dead after having been hit by the dreaded Google updates. I had heard Jen speak at several functions and decided to see if she could help. She has completely revamped my SEO and keywords, helped me with my blog and my site started to come back to life! I now consistently rank high in searches and have seen a great ROI for her services. PLEASE do yourself a favor and use Jen. Thanks for everything Jen!!!
Dr. Jeff McQuaiteChiropractorMcQuaite Chiropractic
Jennifer provided enormous insight into the SEO process. When I relaunched my blog, Jennifer helped me create a focused and keyword rich content marketing plan. Plus, she coached me on maintaining my renewed efforts. Working with Jennifer was a pleasure!
Aimee WilsonOccasions to Savor

Clients Include:

Barkleigh Productions

American Writers & Artists Institute

Smarttvel - Travel Smart

Seer

Official Payments Corp

Leadit Marketing

International Living

Day Smart Software

Training

Jen_Speaker_trainerJen's seminars focus on helping organizations develop their social media strategy and create action items around it. Whether showing business owners the best practices of Facebook posts or how to optimize your LinkedIn headline, Jen is passionate about the social media revolution. Her engaging, conversational style keeps audiences coming back for more. One FAQ is, “When are you doing another class?” and dozens have become regulars at her small social media trainings. Check out her training...

Social Media Help

Jen_social_mediaThese in-person training seminars focus on you and what steps to take to maximize the power of social. Whether you need help crafting great content or connecting the ROI to your bottom line, Jen can help. Read More

Writing

Jen_CopywritingCopy is more than words on a screen. It’s a sales tool. It educates, informs and invites your reader to do something. Does yours? Check how it's done here

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