Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer the right concerns. The better-rounded you can make your buyer persona “template,” the more you’ll understand about buying signals and true pain points. That way, you can map content to those pain points and … [Read more...]
What’s Your Facebook Ad Objective?
One of the biggest mistakes new marketers make is trying to be all things to everyone. Let's take the wine glasses in this photo for example. If you were in a beautiful setting with this wine in front of you, would you look forward to savoring the wine and the view? Let's say, "yes." That's your objective. And the objective of the vineyard owner is simple. Enjoy … [Read more...]
How to Host a Facebook Giveaway That Builds Your Email List
How would you like to build your email list by 100+ people a month? Potential buyers who have raised their hands and said, “Yes, I’m interested in your product.” That’s what a Facebook Giveaway can do for you. You can easily, safely and legally, build what can be a huge asset to your business. In fact, according to the marketing agency, Kapost, “Email … [Read more...]
Top 7 Email Marketing Tips
A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information is valuable.” What's even more interesting is the ROI possible. Other sources say … [Read more...]
Why Your Social Media Content Isn’t Getting Read
Have you wondered why your content isn’t getting the “likes”, comments and shares you want? It's a common problem and it's one of the questions I'm asked a lot. Often, I’ll take a look at their social media profiles and it’s immediately evident to me. There can be a lot of reasons why people aren't interacting with your social media content, yet usually it comes down … [Read more...]
