Web Writing and Social Media Marketing: Two Components of Healthy Modern Marketing
Services I Offer: (Popular Packages are Below)
Keyword Research/Strategy/Competitive Analysis – Use professional tools to discover your audience needs and how they search.
Website Copywriting — Your probably know your content matters. I’ll make sure it connects with your prospects and incorporates those keyword terms they’re using to find you – all with up-to-date SEO practices including metadata.
Blogger – Google (and your visitor’s) love updated content. Whether it’s twice a week or once a month, I can help you keep your blog fresh. I can also help you plan your blog content.
Email Marketing – Email follow up sequences and/or on-going newsletter type of emails (weekly or monthly.)
Sales Pages – I’ll incorporate a benefit focused headline, craft an enticing lead, and write flowing copy that keeps your audience reading right up until they can click the link.
Content Strategy – Generate new leads and nurture current ones with strategic use of content at the right time and place. This may include repurposing existing content and crafting new content to fill any gaps.
Content Marketing Sales Funnel – The “missing link” in many content marketing plans is a true content marketing sales funnel. You probably know it boils down to Traffic + Content Strategy = Sales.
You may not have the skillset on your team to execute it from either a technical skill set or a content point of view. I can help you assess and get it implemented.
Paid Facebook Ad Campaigns – With 78% of online adults using Facebook and all that we tell them about our likes and behavior, the behemoth is a goldmine of opportunity for savvy businesses. Do you want to target moms within a 3 mile radius of your ice cream shop? It can be done on Facebook.
Social Media Content Development – Successful social media takes content and lots of it. I can develop content for you or train you or a member of your team.
Social Media Content Development Training – One of the biggest questions I get is about how to develop effective content for social media platforms. If you’re tired of spinning your wheels to make it work for you and you’re just not sure what to post, let’s schedule a couple of hours to create content for you.
I’ll show you some tricks and tips to repurpose existing material as well as creating new material. You’ll walk away from our sessions re-invigorated and inspired.
SEO for Web Content Training –How DO you discover what your prospects search for and use that information to grow your business online? That’s what we’ll cover in this 3 part session.
I help individuals and small businesses with one – off training sessions as well as partnering with them to execute their marketing needs.
Whether you’re considering a website refresh or a content marketing strategy, here are three popular options.
This overview of your marketing and lead generating tactics reveals the missing ingredients in your marketing. I’ll make suggestions on what to fix and share ideas you probably haven’t thought of.
For example, I gave a pet sitting client the idea to start Yappy Hours (monthly social gatherings for dogs and their people) in his city when there weren’t any. He immediately saw the value of becoming a leader in his community. I even typed up a few notes on how to get started and partner with others to make it easy.
Included in your appetizer:
- 3 Point Website Review – What are you missing? Where are you “golden”? How can your site bring you more clients?
- How Does Your Other Marketing Efforts Fit In?
- Review of Your Social Media Presence— I’ll give you ideas for content and how to get more out of what you’re already doing.
60 minutes – Screenshare and phone call so it can be done anywhere. We’ll schedule at a mutually convenient time. Investment: $139
“Jen thank you for an awesome session yesterday, I’ve already reached more people with an ad in 6 hours than in 6 months. YOU ROCK!! I’m recommending you to everyone I know who has a business!” Terry Meehan, The Studio
Blue Plate Special
The classic Blue Plate Special includes an entrée, vegetables and a bread on the side to make a well-rounded meal. Just like a piece of ham does not a meal make, successful online marketing is more than one component.
- Everything you get in the appetizer package because we have to take stock of our ingredients
- Implementation of the 3 points in your website if they’re missing (they often are—includes on page SEO)
- Simple Social Media strategy and content ideas
- Setting up your newsletter if you don’t already have one with a “thank you” for signing up email
- Helping you brainstorm (and outlining) an incentive for people to sign up for the newsletter
Why does this matter? Because having a plan and implementing it can make the difference between growing your business and not.
SEO + Content + Social + Email Marketing = A Successful Online Presence
*Based on WordPress website and 7-9 webpages. Larger sites will be more.
Let’s set up a time for a quick call and see if we’re a good fit. email me here.
“We hired Jen to bring us up to first-page search results. The process included interviewing me, analyzing our site and researching our industry. Not only did we bump our company to where we want to be on Google, analytics tells me viewers are staying engaged with our site a lot longer than before. Our web-based calls-to-contract have tripled!
~Carla Odell, Odell Painting”
Your Personal Chef
Just as a personal chef does the work of cooking for you, Write Words Marketing will handle your marketing efforts.
Monthly implementation of your marketing tactics typically includes:
- 4 SEO friendly blog posts/month
- Management of two social media platforms (i.e., Twitter and Facebook)
- Two newsletters to your list/month
- Monitoring the landscape in your industry for potential PR/networking opportunities
- Suggestions to integrate our online activities with any offline marketing
- Monthly update
Like eating, effective marketing requires more than a one-time effort. Can you imagine if you only ate once a week? You wouldn’t be very healthy would you? Yet, that’s the way a lot of businesses approach marketing, as if an “every now and again” effort will keep their business healthy. Yet, like eating, marketing works best if you do it steadily over time.
That’s why I put together the personal chef option.
So you can have ongoing online marketing efforts without the trouble and expense of hiring additional employees. You’ll build your list and generate more business so you grow your bottom line.
*Billed at the 1st of the month, recommended 6 month minimum
Let’s set up a time for a quick call and see if we’re a good fit. email me here.
“My website was dead after having been hit by the dreaded Google updates. I had heard Jen speak at several functions and decided to see if she could help. She has completely revamped my SEO and keywords, helped me with my blog and my site started to come back to life! I now consistently rank high in searches and have seen a great ROI for her services. PLEASE do yourself a favor and use Jen. Thanks for everything Jen!!!”
Dr. Jeff McQuaite Chiropractor
Another client went from having little website presence will little traffic (30-50/month) and no social media to 500 visitors/month (who became customers!) and an active Facebook and Twitter presence within 6 months.
With any of these options you get the benefit of a seasoned marketer on your team without the hassle and expense of hiring full-time staff. Consider my team your part-time marketing department.
Are you ready to get started?
Let’s connect at 267-265-7291 or via my contact form here.
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